Engagement is an externally oriented ExO-Tool which facilitates engagement from Community & Crowd.
Networks, games competitions and positive feedback loops are all ways of engaging people. Engagement helps inject your company with new ideas, paving the way for innovation.
Watch below 4 min. video by Salim Ismail giving an introduction to Engagement
Key questions you should ask yourself:
- What contests/promotions can be created to increase customer acquisition?
- How can we leverage gamification to improve our offerings?
- How can we make people use our offering every day?
Engagement is one out of 10 ExO-techniques that have already helped start-ups grow exponentially.
Thanks to www.exocanvas.com + The Aspen Institute + The Gazelle Growth Institute