Translation: SkyViewCRM e-book No. 17

Copyright: SkyViewCRM

Did you know that Artificial Intelligence

will soon enable a Kenyan farmer to access

the same education as

a daughter of a London billionaire?


Take disruption very seriously. Right now – or very soon – it may hit your company or your job. Indeed your entire life. In our e-book No. 15 (also translated to English) we wrote about disruption of companies. In the present book you can read more about it – but especially about the disruption of you job and your skills and how you may prevent it.

Disruption means radical change. Most people think of disruption as something that may come but actually, it is something which we are in now. Disruption of companies is just part of the disruption of many aspects of our lives:

“We believe that the world is now roughly in the middle of a dramatic transition as a result of four fundamental disruptive trends. Any one of these disruptions, by itself, would probably rank among the largest economic forces the global economy has ever seen— including industrial revolutions in advanced economies. Although we all know that these disruptions are happening, most of us fail to comprehend their full magnitude and the second- and third-order effects that will result. Much as waves can amplify one another, these trends are gaining strength, magnitude, and influence as they interact with, coincide with, and feed upon one another. Together, they are producing monumental change.”

Dobbs, Richard; Manyika, James; Woetzel, Jonathan. No Ordinary Disruption: The Four Global Forces Breaking All the Trends. PublicAffairs.

The four radical changes which the authors from McKinsey Institute describe above are: urbanization (growing urban population and consequent economic activity and dynamics in non-Western countries), accelerating technological change, aging population almost everywhere, and growing global relations (trade, people, economics, data).

In our e-book No. 15 you can see the 12+ technologies which also cause disruption.

More about disruption of companies

Disruption of companies is due primarily to technological development (especially digital), and growing global relations because they change faster that the other two. These two trends leads to the revolutionary business models and –methods which some of the largest companies and many startups are now using. They completely change the game rules for traditional businesses and sectors of industry which partly or totally lose their livelihood. On the other hand, they contribute significantly to value creation and efficient use of resources. This is only partly captured by macroeconomic measurement methods which have not been revised for many decades.

In 1990, the three largest companies in Detroit had a combined turnover of 250 billion $, a market value of 36 billion $, and 1.2 million employees

In 2014, the three largest companies I Sillicon Valley had about the same combined turnvover (247 billion $) but their market value was 30 times higher (i.09 trillion $), and they had 10 times fewer employees (137,000)

From Klaus Schwab: The fourth Industrial Revolution. World Economic Forum

Startups are now born global with limited investments. They grow very quickly at almost zero marginal costs. You know some of the disrupters: Netflix, AirBnB,Uber, Tesla, Amazon, Facebook. Perhaps even some of the lesser known: Alibaba, SpaceX, Confused, and Waze. And the big ones who try, like GE, Unilever, Procter & Gamble, Danske Bank, Maersk. Some of the victims you know for  sure: Blockbuster, Nokia, PostNord Danmark, hotel chains, taxi services, specialty & convenience stores, the financial sector. The average lifespan of the 500 largest US companies fell from 61 years to 18 in the period 1962-2012.

Which sectors of industry in particular have experienced disruption – until now? In which order?

This you can see in our e-book No. 15.

Will your job be disrupted?

Companies and business sectors are disrupted. That goes for jobs, too. The lifespan of types of jobs is falling. Many forty years old have types of jobs which did not exist when they left school.

A survey by Deloitte Denmark conducted last year showed the following expectations for part & full time job losses over the next five years, due to technological disruption:

  • Finance, banks, insurance 60%
  • Media, communication, information 37%
  • Property sales/administration, rental 35%
  • Industry, manufacturing, energy, waste management 31%
  • Business consulting, lawyers, accountants, IT, travel agents, cleaning, recruitment agencies, etc. 30%
  • Commerce, retailing, transport, hotels & restaurants 30%
  • Public sector – government, municipalities, education, health, police 27%
  • Agriculture, forestry, fishing 22%
  • Construction, contractors, crafts 6%

Will your knowledge and experience be disrupted?

Yes, they will. You should update and revise them continuously

“Experience is a ticket to a train which has departed”. This is now more true than ever before. The ongoing industrial revolution makes it mandatory to learn new skills and techniques in various contexts. When graduates leave a higher education, parts of their education are already obsolete, and the same goes for medium-term educations. Every manager and employee must now get used to constantly update and complement their skills – quite opposite to the current downward trend in Denmark. Lifelong learning is no longer a cliché but an urgent task for us all. Disrupt – or be disrupted!

Whether jobs are preserved and created in Denmark or elsewhere depends solely on if who has relevant knowledge, experience – and commitment – to sell, not least as “Staff-On-Demand”. It is more crucial than ever before that you take responsibility for your competencies. The chairman of the LO (Danish Labor Union) has put forward her thought about how employees may be “protected” under “Staff-On-Demand” conditions which goes to show how difficult it is to comprehend the  What kind of protection would a labor union be able to offer a self-employed person offering her/his expertise on an Internet-based global labor market where an agreement on project based work and fee between employee and employer is reached on an individual basis – not a collective one.


If you have not yet digitalized your customer management system or sales process – or if you have not yet had time to do it – then contact us on:

Phone: +45 7070 13 12


We have assisted hundred of companies in increasing turnover and reducing costs by quickly implementing our efficient SkyViewCRM system.

SkyViewCRM e-books

A treasure chest of knowledge and experience for managers, and sales & marketing people.

For you they are free and we believe that you can benefit from them.

The content is derived from our own jobs as managers and board members in multinational companies, business owners, management consultants, and entrepreneurs. We have helped many companies succeed through strategy processes. We have started several companies ourselves, invested in, and sold companies.

For many years, we have designed, developed and marketed systems which have helped business executives and employees to gain greater insight and become more efficient. In addition, we receive continuous input from our customers – e.g. owners/managers of SMEs, sales & marketing executives, employees in Danish and multinational companies.  Gold nuggets which we love to share with you.

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