What is it?

Click above and spend 20 min. with Peter Diamadis in this thought-provoking video.

  • What is your Massive Transformative Purpose that will impact 1 billion people?
  • What is your Moonshot that within 5 to 10 years will create a major breakthrough in reaching your MTP?
  • What are the 3 steps that you are going to take already next week?

Get the tools to develop your own MTP and Moonshot here =>

Or continue to read about MTPs below

MTP is short for ”Massive Transformative Purpose” – i.e. an ambition to deliver radical change. Many companies express their purpose in term of a ”Mission” – a description of what they do.  MTP differs from that by

  • Being based on external conditions instead of on the functions of the company
  • Denoting a will to significantly improve aspects of the outside world

MTP is the very foundation of any ExO because it

  • opens up for market opportunities which are many times larger than those of ordinary upstarts
  • unites and motivates internal and external parties to engage deeply in the Purpose
  • binds them together in a common direction
  • is the prerequisite for efficient use of six out of the ten ExO methods: Staff-For-Hire, Community & Crowd, Engagement, Experimentation, Autonomy, Social Technologies

What do you use it for?

Preparing for, and formulating your MTP forces you to rethink your business entirely. On one hand you will begin to understand the vast impacts of current and expected technological and societal changes. On the other, you may realize how you can make use of your competences to exploit such changes – to completely alter a business sector, or to radically and massively improve some field or other of human existence.

How do you formulate it?

You begin from the outside – in the outside world. Acquire relevant knowledge about societal/macroeconomic changes and the “Fourth Industrial Revolution”. Use your knowledge of customers or any other group of persons. Expand your knowledge to corresponding groups – regionally, internationally, globally. Complement your knowledge by obtaining information from as many sources as possible. Think carefully about which of their problems, need, attitudes, and behaviors that opens up to a dramatic opportunity for improvement. Discuss it with your best interlocutors, in your company and elsewhere.

Then continue by finding out how you can Disrupt your own company before others do it. Which quite different business models will make your company and your sector of industry redundant? Do not reject that it may happen because it will – for most existing businesses (and jobs).

Here are just a few examples:

  • Selfdriving vehicles disrupt the automobile industry and its subsuppliers, as well as petrol stations, auto service, gasoline & oil industry, driving instructors, car loans, car insurance, road builders
  • Blockchain/Bitcoin disrupt banks and other financial institutions, lawyers, accountants, copying
  • E-commerce disrupts wholesale & retail business
  • 3D printing disrupts manufacturing & transport companies, wholesale & retail business. Enables barter trade, trade between and from consumers

Also look at your opportunities in the light of the competences you possess in your company and those which you can find in your present and future network. Use the imagination and creativity of your collaborators and yourself to exploit existing and soon to emerge technological achievements. Be aware that ”almost anything can and will be digitalized and move to the Internet”.

Your MTP must describe your revolutionary concept which will improve the life and wellbeing of the group you focus on. Take great care, and use much energy and time together with your collaborators to reach a short, sharp, clear formulation which everybody – and especially yourselves and your target group – will immediately understand and feel strongly attracted to.

Some good examples of MTP:


Organize the World’s Information

Kent Langley, ProductionScale Inc.

To Apply Technology for Humanity

Singularity University

Building an Abundant Future Together


Growing SMEs Exponentially

Your MTP should form the foundation for your company becoming an ”ExO” –an eksponentially growing organization –  and prevent your company from being disrupted.

An ExO has an output – an effect – which is disproportionally large -at least 10 times larger than that of similar organizations. This concept is only a few years old but the number of ExOs is growing rapidly. Examples are Airbnb, GitHub, Local Motors, Quirky, Google Ventures, and Tesla. More and more often, they reach a market value of one billion US$ within the first year after startup. ExOs grow exponentially by applying specific, revolutionary new business methods. Many large companies (and even geographic regions) are now endeavoring to use them, assisted by ExO specialists.

Technologies in rapid development

Here are a number of technologies some of which you may be able to make use of (texts in part from the Appendix: “Deep Shift” to the book: The Fourth Industrial Revolution by Klaus Schwab. World Economic Forum):

  1. Digital biology, biotech, new medicine. Two examples:
  • next generation gene technology. Fast, cheap gene sequencing, advanced Big Data analytics, synthetic biology (to ”write” DNA), and genome editing
  • neurotechnologies which show rapid growth and influence in non-medical aspects of our lives. Neurotechnology consists of monitoring brain activity and looking at how the brain changes and/or interfaces with the world.  It is likely to be not only a neuro-revolution, but also a societal one
  1. Advanced materials developed to possess superior characteristics (strength, weight, conductive properties, price) or functions
  2. Energy storage. Units or systems which store energy for later use. Unlike now where energy is wasted because it is generated at times when it is not needed
  3. Advanced oil- & gas extraction which makes unconventional extraction economically feasible
  4. Renewable energy. Generating electricity from renewable sources with less harmful influence on the climate: sun, wind, nuclear fusion. Sun cell energy now cheaper than fossile energy
  5. AI – ”Artificial Intelligence” – used for matching patterns and automating processes. AI can learn from previous situations to provide input and automate complex future decision processes, making it easier and faster to arrive at concrete conclusions based on data and past experiences. Leveraging big data by AI will enable better and faster decision-making in a wide range of industries and applications. Automated decision-making can reduce complexities for citizens and enable businesses and governments to provide real-time services and support for everything from customer interactions to automated tax filings and payments.
  6. AR og VR – ”Augmented Reality”, ”Virtual Reality” – used e.g. for facilitating work in manufacturing and service functions, in teaching, and in entertainment
  7. Advanced Still more capable robots with improved sensors, capabilities and intelligence used for automating tasks and enhancing human capacity
  8. Selfdriving vehicles which can navigate and work with limited or no human interference. These vehicles can potentially be more efficient and safer than cars with people behind the steering wheel. Moreover, they could reduce capacity utilization of roads, congestion and emissions, and upend existing models of transportation and logistics
  9. Nanotech and digital production. 3D printing, or additive manufacturing. The process of creating a physical object by printing it layer upon layer from a digital 3D drawing or model. Very complex products may be created without complex equipment. Eventually, many different kinds of materials will be used in the 3D printer, such as plastic, aluminium, stainless steel, ceramic or even advanced alloys. The printer will be able to do what a whole factory was once required to accomplish, from making wind turbines to toys. Soon, also human organs (a process called bioprinting). 3D printing can be done by anyone with a 3D printer, creating opportunities for typical consumer products to be printed locally and on demand. A 3D printer will eventually be an office or even a home appliance. This further reduces the cost of accessing consumer goods and increases the availability of 3D printed objects. Will reduce logistics costs, save energy, have major impact on traditional value chains, on manufacturing and transportation
  10. Mobile internet. Still cheaper and better performing mobile units – smart phones, tablets – with internet connection. 1.2 billion smart phones were sold in 2014 alone. It is expected that, in only a few years, three-quarters of the world’s population will have regular access to the web. Global smart phone subscribers are anticipated to total 3.5 billion by 2019; that will equate to 59% smart phone penetration by population and smart phone adoption will only accelerate. Digital life is becoming inextricably linked with a person’s physical life. People will be able to seek and share information, freely express ideas, find and be found, and develop and maintain relationships virtually anywhere in the world. “A Kenyan peasant will have similar access to education as a London billionaire´s daughter”
  11. IOT – ”Internet Of Things”. Network of cheaper sensors and actuators for data collection, decision making, and process optimization. All things will be smart and connected to the internet, enabling greater communication and new data-driven services based on increased analytics capabilities.It is now economically feasible to connect literally anything to the internet, and intelligent sensors are already available at very competitive prices. One example of effect: relocation of power and  earnings in value chains
  12. Cloud technology. Use of computer hardware and -software resources on a network or the internet – often as a service.
  13. Automated knowledge work. Intelligent software systems which can perform knowledge work comprising unstructured directions and fine-tuned evaluations.
  14. Bitcoin and Blockchain. Bitcoin and digital currencies are based on the idea of a distributed trust mechanism called the “blockchain”, a way of keeping track of trusted transactions in a distributed fashion. Currently, the total worth of bitcoin in the blockchain is around $20 billion, or about 0.025% of global GDP of around $80 trillion. Impacts: Increased financial inclusion in emerging markets, as financial services on the blockchain gain critical mass – Disintermediation of financial institutions, as new services and value exchanges are created directly on the blockchain – An explosion in tradable assets, as all kinds of value exchange can be hosted on the blockchain – Contacts and legal services increasingly tied to code linked to the blockchain, to be used as unbreakable escrow or programmatically designed smart contracts

We could go on by mentioning e-commerce and drones, and you may know other examples yourself.